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IHR Website Video Services
IHR offers website video services for our clients who use IHR website hosting. Videos offer a compelling way for you to show your practice to prospective patients. Adding video to your website allows you to provide more information, increase user involvement, increase branding, and present a more human touch. Here are some examples of what you can show with video:
- Local news station television segment that focused on your clinic
- TV ad you created
- Video you created to show your clinic, such as:
- doctor explaining a medical procedure
- tour of your office
- your staff interacting with patients
- medical procedures
This web page contains the following additional information on how IHR can help you provide compelling videos, on your website, to prospective patients:
- Video Display Options
- Search Engine Optimization (SEO)
- Charges
- Vendor video offerings
- Procedure to add video to your website
- Optimizing a video for the web
- Copyright issues
Video Display Options
Following are three video Display Options, which IHR can set up for you:
| Option Number | Where does the video play? | Does the video automacially play or does user need to click the play button | Example |
| 1 | Home Page | video starts automatically | Example |
| 2 | Home Page | user must click on play button | No current online example |
| 3 | special video page | video starts automatically |
Example Notice how the video is placed inside an attractive and informative branding window. |
Search Engine Optimization (SEO)
IHR provides Video SEO (search engine optimization) to help your practice rank well in the search engines. Search engines are starting to place more emphasis on video along with standard web pages. For example, with Google's new "Universal Search", they now show some video pages along with standard web pages in their web search results. Additionally, more and more users are doing searches on video websites such as YouTube, so it's possible for prospective patients to find you on these video websites.
IHR can help your video pages rank well on the following websites and Internet channels:
- YouTube.com
- Google Video
- ITunes subscription
- RSS feed subscription
Charges
Following are typical IHR charges:
| Type of Charge | Charge |
| Optimize and format the video clip for the web. Coordinate the project. If necessary, create a separate branding page | About $200 to $500, depending on which Display Option above is selected. |
| Video SEO | Contact IHR to discuss various service levels |
| Hosting the video | Approximately $10-$15/month, depending on video size and number of videos. |
Vendor Video Offerings
Many vendors are now beginning to offer video website services. Here are some questions you may want to ask when reviewing their services:
- What's the bang for the buck?
- If the charges are high (it can cost tens of thousands of dollars), are you ready to spend lots of staff time and clinic money on website videos?
- Can you achieve roughly the same results for less time and money?
Procedure to Add Video to Your Website
Here's how we add your video to your website:
- You discuss the video with IHR. You can start with your own video, or IHR
can produce a unique video for you, from stock footage
- IHR then discusses the project with our partner media company, Media Pro in San
Francisco, CA.
- IHR then gives you the OK to send your video or DVD directly to the IHR
media partner company. Here's their contact information:
Media Pro
Ted Kambhu (Video Editor and Web Designer) - ted@mediaprosf.com
3739 Balboa Street
San Francisco, CA 94121
Tele: 415-751-8323 (main)
- You and Ted Kambhu (Media Pro) will contact each other (email is fine) to
discuss the video project in more detail, if need be. Please tell Ted which Video Display Option
you want to use - 1, 2, or 3.
- Please CC: the following people in your email correspondence:
- Wayne Opp (Media Pro Director) - wayne@mediaprosf.com
- Cliff Bernstein (President/Owner of IHR) -
cliffb@ihr.com
- Media Pro does the following:
- Optimizes and formats the video clip for the web
- If you select Display Option 3, Media Pro will create a special web page which both displays the video and brands your organization
- Hosts the video on their media server
- IHR then creates a link on your website to the video and emails you when it's done.
Optimizing a Video for the Web
Adding a video to your website is not simply a matter of uploading a video file. In order to achieve the optimum balance between file size and quality, the the IHR media company partner make lots of adjustments to the video file, including:
- file size
- frame rate
- compression
- color
- lines per inch
- frame size
- kilohertz level
- bit rate
Copyright Issues
If you are wondering if it's OK to post a video clip which another organization (e.g. a local television station) created of your clinic, IHR suggests that you talk with the organization that created the video. They may give you rights to use the video on your website. IHR has some clients who have displayed video clips created by local news television stations, on their websites.
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