IHR's Lead-Generation Service -
Begins in Jan 2013

Since January 1995, IHR has been sending highly targeted click-thrus to provider practices. Starting in January 2013, IHR will begin offering our new lead-generation service.

Here are some features of this new service:

1. A lead is an interested individual's name, telephone number, email address, etc.
    
2. During 2013, clients will get their choice of the following:
    
   • IHR will not automatically move you from click-thrus to leads. You will get the choice of receiving leads or click-thrus.
      
   • You can get leads from one IHR.com provider page (e.g. IVF Clinics) and click-thrus from another IHR.com provider page (e.g. Egg Donor Programs). The choice is yours.
3. For the first few months of the lead-generation service, the charges will remain the same as currently posted charges, whether you're getting click-thrus or leads, so there should be no increase in your monthly invoice.
    
4. You will get an administrative area where you can monitor and manage your leads.

Here are some benefits of our leads-generation service:

1. You'll be able to see the immediate value of this service. IHR will send a name with contact info, rather than an anonymous click-thru. You can quickly see whether leads are converting into IVF patients or new clients.
    
2. You'll receive an online administrative area where you can monitor and manage your leads. As the business owner, you will be able to easily see whether your office staff is following up on the leads.
    
3. Multiple office staff can review the status of each lead. No need to email the lead information around the office to different staff. All your relevant staff will be able to always see the latest status of each lead, thus avoiding mistakes such as two different staff calling the same lead for the "first time."

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