IHR.com Sends Highly Qualified Traffic
to Client Sites
What is qualified traffic?
Getting lots of highly qualified traffic to your site is significantly more important than simply getting lots of traffic.
Qualified traffic equals "Internet users most likely to become your patients / customers."
IHR sends highly qualified traffic, which is defined as Internet users who:
- Want fertility services in your geographic area
- Are motivated to purchase your services or products
- Stay a relatively long time on your website
Let's look at this a little more closely.
Qualification 1: Geographic Area
Assume you provide fertility services in New York and an Internet user in Los Angeles finds your website in a search engine by doing a keyword search on "ICSI." This person will probably not travel to New York for your services.
The IHR solution: Assume an Internet user selects the IHR.com Infertility Clinics page containing a list of service providers, then actively clicks thru to the New York section, then actively clicks thru to your site. This user is clearly looking for services in New York.
Qualification 2: Motivation
Assume you provide tubal reversal services, so you purchase the keywords "tubal reversal" for $.50/click-thru in Overture. The Internet user who clicks thru to your site may only be interested in educational information about tubal reversal, so may not be likely to become a patient.
The IHR solution: Assume an Internet user selects the IHR.com Tubal Reversal Doctors page containing a list of service providers. At this point, we can assume they are actively looking for services, rather than education. That user can also review the IHR.com educational pages before they click thru to your site.
Qualification 3: Amount of Time on Your Website
In addition to the above factors, there are other factors to measure the quality of traffic from IHR.com, including: visiting lots of your pages, staying on your site for a long time, and not simply bouncing off your site. IHR clients have reported that users from IHR.com tend to stay on their sites for relatively long periods of time.
Client #1 reported that click-thru users from IHR.com stayed on their website 27% longer than click-thru users from other websites. They are extremely happy with this quality traffic.
Clients #2 and #3 had the following results (as reported by Google Analytics).
|Client||Number of referrals from IHR.com||Visited the following number of pages on client website||Number of minutes stayed on client website||Bounce rate (percent of clients that went to one page and then clicked back to IHR.com)|
|#2||155||8.1 pages||7.3 minutes||12%|
|#3||298||4.7 pages||7.5 minutes||25%|
The IHR.com pages provide successive screening,
in order to send only the most highly qualified traffic to your site.