IHR Pay Per Click Program

Introduction

Some of IHR's provider pages are based on Pay Per Click (PPC) charges. The IHR PPC Program operates similar to that of Google Adwords. That is, advertisers pay for each click-thru from an IHR.com page to their website.

NOTE: This program is a pay-per-click program, not a pay-per-user program. If a user clicks through two times, we count that as two clicks. A user might click-thru to visit your website, then click back to IHR.com to review another provider for comparison shopping, and then click back to your website. That would count as two click-thrus to your website.

However, in the event that a user clicked on your link more than two times, IHR limits that user's click-thrus to two clicks within an hour.

 IHR's PPC program offers numerous advantages over standard PPC search engines.

This page contains the following PPC topics:

• How IHR determines PPC rates
• The reason IHR does not offer discounts on volume purchases of PPC listings
• How payments are made
• Monthly payment caps
• Time frames
• Responsibilities
• Click-thru traffic measurements

How IHR Determines PPC Rates

IHR's PPC rates are set between 50% to 75% of the Google AdWords Keyword Planner "Suggested Bids." Occasionally, IHR changes our PPC rates in accordance with current market rates. If IHR plans to raise your PPC rates, you will be notified ahead of time.

The Reason IHR Does Not Offer Volume Discounts on PPC Listings

In most markets (e.g. manufacturing and retailing) a purchaser pays less money as their order volume goes up.

However, the Internet advertising industry does not work this way. For example:

1. Google does not offer volume discounts to advertisers that spend lots of money on their PPC advertising. So, IHR works in a similar way.
    
2. In fact, the opposite rule applies in the world of PPC advertising: advertisers pay higher PPC rates, not lower rates, to receive higher traffic volume. For example, first-tier PPC search engines (e.g. Google or Bing) send substantially more traffic than second-tier search engines. Yet, first-tier search engines charge higher rates for the traffic they send.

How Payments Are Made

Clients will pay IHR on a monthly basis for the click-thru traffic they receive in the previous month. IHR requires credit card payments for PPC (pay-per-click) listings. Here's how it works:

1. Client accumulates a month of click-thru traffic.
    
2. About the 9th day of the following month, IHR emails the previous month's click-thru statistics. IHR will assume that client concurs with the statistics, unless the client disputes the statistics within three business days of receiving them.
    
3. About the 13th day of the month, IHR sends an invoice to the client.
    
4. About the 23rd day of the month, IHR posts the charge to the client's credit card on file.

Monthly Payment Caps

If you're concerned that in any given month your IHR.com listing might generate too many click-thrus (thus stretching your monthly promotion budget), IHR can provide a monthly click-thru payment cap for you. Feel free to contact IHR for details.

Time Frames

• Two months minimum to start a PPC listing, then monthly payments.
• Then, either party can cancel the service with 15 days notice.

Responsibilities

• It's IHR's responsibility to send highly qualified click-thru traffic to the client's site.
• It's the client's responsibility to convert that traffic into paying customers.

Click-Thru Traffic Measurements

IHR will track the click-thru traffic to the client's site via IHR's click-thru statistical program. IHR clients may also track the click-thru traffic via their website's statistics program, however, those numbers will not be used as the basis for IHR click-thru charges.

NOTE:  Here are some issues if a user clicks twice on your IHR.com PPC link:

1. This can create a discrepancy between the IHR click-thru statistics and your website's statistics program.  Here's why...
    
2. IHR's statistics program counts that as two click-thrus. Similar to Google and Bing PPC programs, our statistics program does not count users, it counts click-thrus.
    
3. However, your server might count those two clicks as only one click, because....The second time the user clicks, the user's computer would have cached the web page from the user's first click. This way, on the second click, the user's browser doesn't have to go out and fetch the page again from your website. Consequently, your website statistics package would not know about the user's second request for that web page, and therefore, the statistics package would not record the second transaction.