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IHR Pay Per Click Program

Introduction

Some of IHR's provider pages are based on Pay Per Click (PPC) charges. The IHR PPC Program operates similar to that of Overture or Google Adwords. That is, advertisers pay for each click-thru from an IHR page to their Web site. IHR's PPC program offers numerous advantages over standard PPC search engines.

This page contains the following PPC topics:

• How IHR determines PPC rates
• The reason IHR does not offer discounts on volume purchases of PPC listings
• How payments are made
• Monthly payment caps
• Time frames
• Responsibilities
• Click-thru traffic measurements

How IHR Determines PPC Rates

IHR's PPC rates are consistent with Overture and/or Google AdWords PPC programs. As an example, if you're selling fertility monitors, the IHR PPC charge will be consistent with the Overture and/or Google AdWord charges for the keywords "fertility monitor." Although IHR PPC rates rarely change, they can change based on Overture and/or Google PPC rate changes. If IHR PPC rates will go up, you will be notified ahead of time.

The Reason IHR Does Not Offer Volume Discounts on PPC Listings

In most markets (e.g. manufacturing and retailing) a purchaser pays less money as their order volume goes up.

However, in the Internet advertising industry, "volume discounts" are not offered to advertisers that do lots of PPC advertising. So, similar to other PPC search engines, IHR doesn't offer volume discounts for PPC advertising.

In fact, the opposite rule applies in the world of PPC advertising: advertisers pay higher PPC rates, not lower rates, to receive higher traffic volume. For example, first-tier PPC search engines (e.g. Google or Yahoo) send substantially more traffic than second-tier search engines (e.g. Miva or Kanoodle), yet first-tier search engines charge more money for the traffic. Here are some examples of this discrepancy on 5/15/06:

How Payments Are Made

Clients will pay IHR on a monthly basis for the click-thru traffic, using either Visa or MasterCard, as follows:

1. Client accumulates a month of click-thru traffic.
    
2. In the beginning of the following month, IHR will email the previous month's click-thru statistics. IHR will assume that client concurs with the statistics, unless the client disputes the statistics within three business days of receiving them.
    
3. Then IHR will send an invoice to the client and a few days later, IHR will post the charge to the client's credit card on file.

Monthly Payment Caps

If you're concerned that in any given month your IHR.com listing might generate too many click-thrus (thus stretching your monthly promotion budget), IHR can provide a monthly click-thru payment cap for you. Feel free to contact IHR for details.

Time Frames

• Two months minimum to start a PPC listing, then monthly payments.
• Then either party can cancel the service with 15 days notice.

Responsibilities

• It's IHR's responsibility to send highly qualified click-thru traffic to the client's site.
• It's the client's responsibility to convert the traffic into paying customers.

Click-Thru Traffic Measurements

IHR will track the click-thru traffic to the client's site via IHR's click-thru traffic report. IHR clients may also track the click-thru traffic via their Web statistics, however, those numbers will not be used as the basis for IHR click-thru charges.

NOTE:  If a user clicks on your IHR.com link two times, it's possible to create a discrepancy between the IHR click-thru statistics and your hosted reports, because:

1. IHR counts that as two click-thrus. Similar to Google and Overture PPC programs, we don't count users, we count click-thrus.
    
2. Your server might count that as only one referral from IHR.com. The reason: The second time the user clicks, your server doesn't need to send them a Web page, because they would typically have that page already cached (i.e., stored) on their computer. So, your server wouldn't know about that transaction and, therefore, would not record the transaction in its log files.
    

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