IHR Banner Ad Recommendations
You only have a split second or so to catch the viewers attention with your banner ad, everything about your banner ad should be done with need to capture the viewers attention easily and speedily. Although not required, IHR recommends the following to increase the effectiveness of your banner ads:
- Use a small number of easy-to-read words: You can make the text
easier to read by providing: a) large letters, b) few words (maximum of
about 10 words)
- Add the following types of words into your banner:
- "Click here": Add words such as "click here,"
to clearly let the user know that it's a clickable banner ad.
- main services: Add a few words of text into the banner
ad, which describe your services. That way users will be more
inclined to click on the ad, since they will know what they are
clicking through to.
- organization's name and logo: One of the main
goals of a banner ad is for branding your organization. You would want
to "brand" your organizations name and main services into the user's
mind. This is a different function than clicking thru to your Web
site. In fact, banner ads generate less click-thrus traffic than do
IHR Description Listings. Consequently, you may want to clearly add
your organizations name and logo into the banner.
- short, pithy action-oriented statements: If you write a full
sentence in your ad banner, then users will be forced to read the entire
sentence in order to understand the meaning. This takes too long. Instead,
create short statements that will hopefully capture their attention (as you
might see in print ads), for example "national expert" or "Excellent success
- Attention grabber: Feel free to pose an attention getting
question in the banner ad, but try to keep it relatively objective.
- "Click here": Add words such as "click here," to clearly let the user know that it's a clickable banner ad.
- Create good contrast between the words and the background color: This will make the words easier to read.
Feel free to contact IHR if
you have any questions.