IHR.com Advantages Over
Standard Search Engines
Standard search engines (e.g., Google) can send traffic to your infertility Web site, which provides some effective promotion benefits:
- You don't have to pay the search engine for the traffic.
- Users can find your site with the exact keywords you wish (e.g. "IVF New York").
However, the IHR.com Web site promotion offers numerous advantages over standard search engines.
NOTE: For a comparison of IHR.com Pay Per Click (PPC) promotion over search engines' PPC, refer to our IHR.com Advantages Over PPC Search Engines page.
|Guaranteed listing?||YES. IHR guarantees
listings, for example on:
Egg Donor Programs
|NO. You cannot get guaranteed listings.|
|Guaranteed placement?||YES. IHR guarantees that your promotional listing will be readily seen.||NO. You cannot get guaranteed placement. If your site is #200 in a list of 10,000 pages, it's unlikely that your site would be found.|
|Sends qualified traffic?||YES. YES. YES. IHR's pages send highly qualified traffic to local providers. The users are actively looking for a provider in IHR's clients local areas.||TYPICALLY NO. Search engines rarely send regionally qualified traffic to local providers.|
|Guaranteed promotional description?||YES. With a Description Listing, you can write your own 25 word description.||NO. You cannot write your own promotional descriptions. The search engine generates a description, which may not be what you want.|
|Low costs (i.e., time and money)?||YES. You spend very little money and very little time.||NO. Although, search engine traffic is typically free of charge, it is not free of labor. It typically takes a lot of time and effort to promote your site in search engines. Additionally, hiring a Search Engine Optimization company can be expensive.|
|Consistency of traffic||YES. Highly consistent traffic to client's sites, due to ongoing guaranteed placement.||NO. Traffic volume can vary depending on the constantly shifting search engine rankings.|